A Commemoration of Dead Logotypes

September 08, 2004

Logo RIP is a great site displaying some of the best company logos from yesteryear.

Color Study: Schemes from Other Sites

August 13, 2004

WorkingIdea has a whole series of schemes from various sites and products.

The Art of the Parlay

August 10, 2004

Daring Fireball has a great article exploring the myth that Apple could/would be Microsoft if only they had licensed their operating system. This myth has oft been purported in technology and business media. In many respects the argument that Apple would have succeeded if they licensed their OS ignores the reality of PCs and the Mac technology of the time.

Cult Brands

July 24, 2004

The year's top brands and trends in branding circa 2004

Polaroid's branding from the guy who developed it

July 09, 2004

I have been looking at a lot of successful brand lately as part of expanding my views into developing branded user experiences for the Web (Yes, I still do web stuff).

One of the interesting looks at corporate brand identity is in the development of Poloroid's Brand ID. Paul Giambarba's ground breaking work in the 1950's through the mid-1970's helped to define the overall brand image. Some of the early concepts he describes really points to how a well recognized brand is established.

Paul's Poloroid Branding Blog is well worth the look.