http://dev.artfernandez.com/ Thoughts and commentary on User Experience, the Web, Music, and Photography en-us 2004-09-21T15:16:51-08:00 http://dev.artfernandez.com/articles/archives/000526.html The 3-Column Model on Protiviti suggests related information to the user at the point of the User life-cycle when they have found what it is they were looking for on the website. By breaking up the page into these information zones, there is a greater opportunity leveraging this strategy to subtly suggest to users content and promotions that (in)directly relates to the content they are focused on (Column B). So, in a situation where a user was looking for an article about Sarbanes-Oxley compliance (for example) the best time to cross-sell a related article to them is on the page with the Sarbanes-Oxley material they set out to find when they came to the web site. user experience ajf 2004-09-21T15:16:51-08:00