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September 30, 2004

September 29, 2004

Lessons From A Loser

Al Gore's advice on how to debate W (NY Times). One of the lines of attack he recommends: "...if the Bush administration has been so thoroughly wrong on absolutely everything it predicted about Iraq, with the horrible consequences that have followed, should it be trusted with another four years?"

(Link courtesy of Signal vs. Noise)

Posted by ajf at 03:15 PM | politics | + Link | Comments (0)

How To Get The Most Out Of Conferences

I actually go to quite a few conferences, most of them are close by, but on occasion I do make it to some of the big ones around the country. Since I am heading East to Boston for UI 9 in about a week, this little tip sheet was particularly relevant.

Conferences are what you make of them. If you’re not sure why you’re going, or what you want to get out of the experience, you’re unlikely to get it. This essay gives one perspective on conferences, and how to make them more valuable and engaging experiences. I think in general professional conferences take a very conservative approach to training and education, and it demands that attendees take more responsibility for getting value from the experience than should be necessary.

The surprising thing in my experience about most conferences is that the most interesting, informative and educational moments are not spent in the sessions themselves: it’s in all of the other interactions with peers from other companies and organizations. The lectures, talks and panels might provide some useful approaches or ideas, but for the most part, the slides and papers from those sessions can be obtained later. This is not true for all of the unique, personal, and insightful conversations you might have with other people. A special thing about a conference is the opportunity for those interactions. Unless you work at a firm that specializes in the kind of job you have, much of your time back at work is spent with people who do not have the same background and kinds of interests that you do.

Quite a bit of this advice is just common sense, but I have friends that have lamented that they just don't get much out of going to conferences. I never really have delved into the why's of these statements with them, but I would venture to guess that they were more of the passive than active participant.

Read Scott's full article on UIWEB.

Posted by ajf at 10:43 AM | user experience | + Link | Comments (0)

The myth of discoverability

Ran across this post on uiweb and it really spoke to me...the need to balance needs.

Discoverability is often defined as the ability for a user of a design to locate something that they need, in order to complete a certain task. It is common to hear programmers and designers utter the phrase *that wont be discoverable*, while pointing to a specific command or link they believe users will fail to find. The trap, and the myth, of discoverability is that in any design, not everything can be discoverable.

Read the full post.

Posted by ajf at 10:29 AM | user experience | + Link | Comments (0)

September 28, 2004

Links: 2004-09-28

Posted by ajf at 04:04 PM | del.icio.us | + Link

September 27, 2004

Links: 2004-09-27

Posted by ajf at 03:00 PM | del.icio.us | + Link

September 26, 2004

Links: 2004-09-26

Posted by ajf at 05:31 PM | del.icio.us | + Link

September 24, 2004

Fire Engine Red - Painting the Office

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Posted by ajf at 04:52 PM | new house | + Link | Comments (0)

September 23, 2004

UXP App: Paparazzi

A simple Mac OS X tool that can take screenshots of pages that are much taller than my screen height, and I've finally found it.

Posted by ajf at 04:18 PM | Mac OS X | + Link | Comments (0)

September 22, 2004

September 21, 2004

Case Study: Three Column Layouts and Seducible Moments

Users on today’s Web are no longer just browsing, but are looking for a very specific thing (content, a job, a book) before they even hit your site. Anything that gets in the way of that task (an advertisement, a promotion, etc) not only annoys the user and reduces the probability that they will get what the wanted when they came to the site. At the same time suggesting an item of interest before the User has found the article or product they were looking for has a low probability of being converted into a desired user action.

Several people over the last few years have been promoting the concept of Seducible Moments within User Tasks. Among them, Andrew Chak has been at the forefront of this movement by putting forth the idea that sites not only need to be usable, by using elements in the design that will motivate users to make the right decision or perform a preferred task. Those elements are in many cases are strategically placed on a place to take advantage of a seducible moment within a User’s decision process.

Simply put, a seducible moment is a moment in time when a person is the most susceptible to a cross-sell. In the real world we have all experienced this type of situation on an almost daily basis:

  • When ordering a meal at a fast-food restaurant – “Would you like to Super Size that?”
  • Buying a car – “Do you want to get the upgraded suspension or the service contract as well?”
  • Buying a movie – “Oh, I see that you like action adventure. You might this movie as well”

Each of these examples are instances where we as consumers right after we have gotten what we wanted—food, a consumer product, etc. at the check out counter are at our most vulnerable and influential state. In the retail world this phenomenon is referred to as suggestive selling and we see it everyday.

ucdp.gif

Figure 1: User Decision Cycle Based Upon Need

In any of the examples mentioned above an attempt to cross-sell something before or well after a person made a decision to buy a specific product would be futile. The reason this is true is because we as consumers have not gotten what we set out to get yet. We need to be satisfied we got what we wanted in the first place before being open to suggestion (Figure 1).

Now take this concept to the Web and one can see similar applications when it comes to related content, job applications or promotions. Every marketer or content author would love to promote a new feature or content item that might be of interest to his or her User. In some cases it may be a similar job opportunity to one that a Candidate just applied to or a piece of content that is related to Sarbanes-Oxley compliance issues.

The fundamental difference in meeting these desires is in the approach of seducing users with the cross-sell. It is this aspect of the user experience of a site that needs to be well thought-out and carried out in a very subtle manner. It is the difference between a hard sell and a soft sell at a car dealership. We all know what the end-result of a hard-sell is at an auto dealership, so the secret with Seducible Moments on the Web is the art of the soft-sell and timing in the User decision cycle.

In the case of Protiviti’s user experience, the concept of the cross-sell and seducible moments are completely embedded into the site DNA from the start. The site approaches seducible moments with a very subtle shift in layout and content that appeals to the use of content columns and areas of user focus that are context and page specific.

The use of a 3-Column layout (Example 1) approaches content as “zones of focus” where each column serves a specific purpose. Remembering that the goal of our user is to get the information they wanted, this center column (B) is the primary content section for any given page on the site. The other areas of the page are reserved for navigation (Column A) and tools. To gain maximum

3column_art_image.gif
Example 1: Protiviti 3-Column Model

leverage of a seducible moment, the user experience leverages a third column on the right (Column C) as a utility area that is page specific.

The 3-Column Model on Protiviti suggests related information to the user at the point of the User life-cycle when they have found what it is they were looking for on the website. By breaking up the page into these information zones, there is a greater opportunity leveraging this strategy to subtly suggest to users content and promotions that (in)directly relates to the content they are focused on (Column B). So, in a situation where a user was looking for an article about Sarbanes-Oxley compliance (for example) the best time to cross-sell a related article to them is on the page with the Sarbanes-Oxley material they set out to find when they came to the web site.

As long as the information presented in the Third Column is related to the main article in the center of the page there is an opportunity to cross-sell that item at the point where the user has gotten what they wanted. Thus, generating a new need for information via the cross-sell at that seducible moment in the user decision cycle and the whole process starts again. This is a very subtle play on suggestion that, if applied properly with appropriate related content, can lead to multiple paths of cross-selling information and cross-linking of content contained on a website.

The 3-Column Model is just one example of how you can leverage a brief moment in the User’s decision process to cross-sell related information to him or her. In a content heavy user experience, such as Protiviti, this column-based approach is very appropriate as it borrows from the news-based page layout schemes that are used into traditional print with page specific content suggestions.

However, the principles illustrated here can be easily be applied in a multitude of ways from a layout perspective without using a column based layout. The devil really is in the content development and related content strategy that an IA develops for any website.

The artwork and/or examples from commercial websites referenced in this case study are used under the terms of the fair use to illustrate key concepts described in the reference material. Any trademark depicted in the artwork is the property of the trademark owner, who retains the rights to said trademark. Displayed items may also be subject to copyright or other protection. Accordingly, the depiction here of any item does not constitute a license or permission to use such item. Downloading, copying, transmitting or any other use of the displayed item is prohibited.

Posted by ajf at 03:16 PM | case study , | user experience | + Link | Comments (0)

Links: 2004-09-21

Posted by ajf at 01:19 PM | del.icio.us | + Link

September 20, 2004

September 17, 2004

Paying for Music in the Internet Age

NPR looks a ways that the music industry might be reborn

Posted by ajf at 06:12 AM | music | + Link | Comments (0)

September 16, 2004

Excerpt - Case Study: Three Column Layouts and Seducible Moments

Here's a little taste of our upcoming Case Study series.

Three Column Layouts and Seducible Moments


Several people over the last few years have been promoting the concept of Seducible Moments within User Tasks. Among them, Andrew Chak has been at the forefront of this movement by putting forth the idea that sites not only need to be usable, by using elements in the design that will motivate users to make the right decision or perform a preferred task. Those elements are in many cases are strategically placed on a place to take advantage of a seducible moment within a User’s decision process

Simply put, a seducible moment is a moment in time when a person is the most susceptible to a cross-sell. In the real world we have all experienced this type of situation on an almost daily basis:

  • When ordering a meal at a fast-food restaurant – “Would you like to Super Size that?”
  • Buying a car – “Do you want to get the upgraded suspension or the service contract as well?”
  • Buying a movie – “Oh, I see that you like action adventure. You might this movie as well”
Each of these examples are instances where we as consumers right after we have gotten what we wanted—food, a consumer product, etc. at the check out counter are at our most vulnerable and influential state. In the retail world this phenomenon is referred to as suggested selling and we see it everyday.

In any of the examples mentioned above an attempt to cross-sell something before or well after a person made a decision to buy a specific product would be futile. The reason this is true is because we as consumers have not gotten what we set out to get yet. We need to be satisfied we got what we wanted in the first place before being open to suggestion.

Now take this concept to the Web and one can see similar applications when it comes to related content, job applications or promotions. Every marketer or content author would love to promote a new feature or content item that might be of interest to his or her User. In some cases it may be a similar job opportunity to one that a Candidate just applied to or a piece of content that is related to Sarbanes-Oxley compliance issues.

The fundamental difference in meeting these desires is in the approach of seducing users with the cross-sell. It is this aspect of the user experience of a site that needs to be well thought-out and carried out in a very subtle manner. It is the difference between a hard sell and a soft sell at a car dealership. We all know what the result of a hard sell is, so the secret with Seducible Moments on the Web is the art of the soft sell and timing in the User decision cycle.

The full version of this Case Study will be available on Monday 9/20

Posted by ajf at 03:37 PM | user experience | + Link | Comments (2)

2005 Calendar is Coming

Plans for a 2005 Calendar featuring select black and white and color fine art photographs from my portfolio are well underway. Some of the images will be pulled from previously published work on Momentary Shadows as well as images that have never seen the light of day from my archives.

I intend to have the images selected and proofed in time to have the calendar available on Cafe Press by the middle of October.

Posted by ajf at 01:40 PM | photography | + Link | Comments (0)

Ellen Land-Webber - Photographer

The fire and my love for photography is one that goes back to my earliest childhood memories. Had it not been for other life changing events I would have persued my passion and became a professional photographer. As of late my interest (or I should say my desire) in becoming active in photography again has been re-ignited.

While I was doing some Googling today for things related to some photography projects I am working on, I stumbled across some of Ellen Land-Weber's work. Ellen was my photography professor while I was attending Humboldt State.

Posted by ajf at 12:46 PM | photography | + Link | Comments (0)

Personal/Professional Rambling

I have been getting more involved in the Information Architecture and User Experience community lately. After some deliberation on my part I have joined the fledging Asilomar Institute for Information Architecture (AiFIA).

The folks involved in this wonderful organization have experience and background in IA with companies that span the globe and whose company includes: AOL, Netscape, Yahoo!, IBM, and many more. They have a very worthy goal of standardizing what IA is and evangelizing the full potential of IA moving forward.

Posted by ajf at 10:54 AM | general interest | + Link

Goodbye Johnny Ramone

Read the obituary in the LA times (registration required).

Posted by ajf at 07:15 AM | music | + Link | Comments (0)

September 15, 2004

The Semantic Web - Realized

I have been looking very closely at MIT's Semantic Web browser lately. The concept of managing multiple information types and related media (whether on the web, images, text --from an email) in a structured manner that makes sense to me as a user is very appealing.

Posted by ajf at 10:09 AM | user experience | + Link | Comments (0)

September 14, 2004

Links: 2004-09-14

Posted by ajf at 04:08 PM | del.icio.us | + Link

Upcoming Case Studies

There are a number of case studies that I have been working on. Hopefully we will be publishing the first of several in a series that looks at globalizing an existing user experience.

Some of the topic areas that are in the pipeline include:

  • The channel metaphor and color by numbers approach to UXP
  • The Evolution of Country Selection Interfaces
  • One to Many Content Publishing (Theory)
  • Developing User Experiences that Span Cultures
  • Three Column Layouts and Seducible Moments
Posted by ajf at 03:46 PM | user experience | + Link | Comments (0)

September 13, 2004

Apple to open store in Pleasonton, CA on Sept 18

Heard on the web, Apple is opening a store in Pleasanton just up the road from my current office. That is just plain too dangerous. There needs to be a bigger buffer between me and a Apple retail store.

Posted by ajf at 04:52 PM | general interest | + Link | Comments (1)

September 10, 2004

September 09, 2004

FireWire External RAID from Scratch

Thanks to the donation of a couple of 12 Pack external storage cases I am in the midst of finding out how to build an external FireWire RAID solution. So far, the only option I have found is this one at FireWire depot. It offers RAID 1 Support with multiple drive Spanning.

Unfortunately, that is not quite what I want/need. Ideally, I want to build an external hardware only RAID 5 Solution with Firewire.

If you have any ideas on this, please let me know via the comments field.

Posted by ajf at 10:40 AM | technology | + Link | Comments (0)

Blog: Audioscrobbler Enabled

Thanks to Lance for getting me into and hooked on audioscrobbler. The service appeals to the narcissist side of me by posting the music I am listening to (and I listen to quite a bit of it at the office) as well as makes suggestions of new artists that I may like based upon my listening habits. With one little plug-in for iTunes and an account I get all that and more. That is very cool.

So, I am on this new service and searchable via my profile.

Posted by ajf at 10:11 AM | artfernandez.com | + Link | Comments (1)

September 08, 2004

A Commemoration of Dead Logotypes

Logo RIP is a great site displaying some of the best company logos from yesteryear.

Posted by ajf at 10:05 AM | Brand Identity | + Link | Comments (2)

September 07, 2004

Updated: An Entertaining Look at Acronym Soup

One of the things I am known for (or notorious for) is the rapid creation of overly complicated names to describe UXP models and then the development of Acronyms to refer to them. I believe in describing a navigation or UXP model in a way that it accurately represents what it is.

That in of itself can be annoying to people, even I recognize that. However, what is even more entertaining is the fact that people start to use these wacky acronyms and terms that I invented in the first place.

I had one friend of mine who used to work at the Half, Rob Daulton, that once marveled to my boss at how I was able to get people to adopt these crazy terms.

Some of the terms I have created over the years include:

  • PHP - Personal Home Page
  • GSG - Global Style Guide
  • UXP - User Experience. Although this is commonly referred to as UX in outside circles I somehow came up with this acronym. It stuck and I can't change it now no matter how much I try.
  • PPP - Personal Profile Page
  • Flaming Squirel - A rant derived term illustrating the frustration in some stakeholders desire to make a big honking graphic on a page to emphasize what people should click on. In common use, Flaming Squirel is represents all things huge and bell & whistle driven on a site that does not reflect the reason why people visit in the first place.
  • Color Blue Question - A term referencing the fact that there are some issues that boil down to opinion, and thus I like what I like because I do. There is no refuting those types of questions.
  • GPM - Global Presence Model (see Protiviti.com).

Those are just a few. If I had more sleep and was less tired I could name a few more. The irony about all these terms is that while people joke and sometimes complain about my tendency to create acronyms those same people gravitate to those terms and actually use them.

Posted by ajf at 07:50 PM | general interest | + Link | Comments (0)

Sleepy Kitty


Sleepy Kitty
Originally uploaded by art fernandez.
Trio and Duette asleep. They own the house, we just rent from them now.
Posted by ajf at 04:21 PM | + Link | Comments (0)

Side Patio Construction


Back Patio from Lawn
Originally uploaded by art fernandez.
Over the weekend we made big strides in finishing up the backyard with hopes of having everything done except the back patio before the end of September.

The Side Patio/Pathway leading from behind the kitchen and family room to the lawn and the driveway has replaced the old stepping stones we used to have there. All this was done over a weekend with temperatures reaching the high 90's and low 100's. Needless to say, I was very crazy and very ready for a keg of beer after doing this work.
Posted by ajf at 03:19 PM | new house | + Link | Comments (0)

Blog is Now Flickr Enabled

With the death of my Server and the fact that I managed to break my personal version of Gallery, I decided to move to flickr as a means of sharing photos until my new G5 shows up from Apple.

The cool think about flickr is that is will tie right into my rss feed via feedburner and it will let you publish remotely to your blog directly from your flickr account. How cool is that?

So, there you go, I can now be found on flickr as art fernandez.

Posted by ajf at 11:31 AM | artfernandez.com | + Link | Comments (1)

September 03, 2004

Updated: A Sarcastic Analysis of MicroSoft's New Music Store

Courtesy of AtAT, The Gloves come all the way off, now the real fight between Apple and the World can start.

Posted by ajf at 09:50 AM | music | + Link | Comments (0)

September 01, 2004

Bad Day

You know that you are having a bad day when you open up your Outlook, have the application crash, and then reopen it to find out the 400mb of critical archived email has been lost due to a corrupted Personal Folder. Argggh! Another reason to momentarily hate MicroSoft.

Posted by ajf at 01:34 PM | personal | + Link | Comments (0)

Essential Mac OS X Utilities

There are probably a thousand of these types of list by mac zealots on the web. Also, this also begs the question as to why anyone would care with the Mac hovering at under 2% worldwide market share. However, in the professional space I work in (namely Visual Design, Multimedia, and Professional Digital Video), the Mac is still a force.

So, without further ado, here is my list of essential Mac OS X Utilities:

  • X-Assist - Bring back the classic menu switcher from OS 9 to Mac OS X. Old habits die hard, so you shouldn't have to change. Nice little add on app that allows fast application switching plus numerous add on shortcuts.
  • DragThing - Add customized floating docks to the finder. Allows one-click access to your favorite app from the finder. Fully scriptable and it removes the need to load up the default Mac OS X Dock with 10,000 unreadable icons.
  • Location X - Location Manager Switcher OS X Style. Brings back Mac OS 9 style fast location switching. Allows you to quickly switch all your location settings (Network, Quicktime, Default Volume Settings, Printers, etc) in one click on a per location basis. Very useful on PowerBooks that roam from Company campuses or while on travel.
  • Default Folder - Finder Add On that allows you to assign favorite folder locations and quickly navigate to them within the OS' Open and Save Dialog Boxes.

There's more out there that I use, but these things make OS X better.

Posted by ajf at 10:00 AM | Mac OS X | + Link | Comments (0)

Keeping It Brief: Features v. Benefits Closing the Sale Series

While not directly related to User Experience, this is a really nice article on selling ideas to your customers. That is a lot of what User Experience Architects have to do in client settings. It can be a delicate balance between not telling all and "barfing on the client" with every little detail.

Posted by ajf at 09:27 AM | user experience | + Link | Comments (0)
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