User Experience
Why Personalization Hasn't Worked
December 04, 2003
"Personalization hasn't worked because most people don't have a compelling reason to personalize. It hasn't worked because the cost of doing it well usually significantly outweighs the benefits it delivers. It hasn't worked because managers have seen it as some Holy Grail of content management."
Posted by ajf at December 4, 2003 05:13 PM | user experience