Home Page Optimzation for New Users

November 06, 2003

Nick Usborne recently published a great article on addressing the needs of new users on a home page. At the heart of his discussion, Nick argues that most sites focus on addressing the needs of returning users and give short shrift to addressing the needs of new users. This lack of focus on new users needs often fails to give this critical audience directed instructions on what do do (e.g, how to register, use the site) and information about what the site does. Nick offers a series of techniques and examples that point to how to cater to new user needs.

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