Balancing the needs of your user

December 11, 2002

Back in October I was in Boston @ Jared Spool's User Interface East conference. One of the topics we discussed is the balance of user needs against the needs/desires of the site owner.

Invariably what ends up happening is the user is only interested in finding the content they are looking for and will not be suceptible to suggestive selling. There is however the opportunity to pertform a cross-sell to a user at the very moment they have found what it is they are looking for on the site.

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