Dealing with "Click Here"

March 05, 2001

As an old salt on the web I long ago learned that you don't use "click here" as a descriptor for a hyperlink. As a general rule people (even beginning AOL users) soon learn that an underlined piece of copy is a link.

Having worked with a wide range of clients , I have found myself counting to ten and grasping for examples of why "click here" sucks on a web site. Just recently I was working on a project where I found that the content group used "click here" for a hyperlink. I counted to 10 and remembered this great article by Drue about creating action words for hyperlinks.

These words of wisdom have often saved our client's sites from the dreaded "Click Here" to go here or "Click Here" to go there syndrom.